Marketing Efficiency of Broiler Chickens in Markets of Ibb and Thamar Provence's, Yemen " A Field Study"

Abstract

      In line with the approach of added value chains this paper aimed to estimate the marketing efficiency of broiler chickens in markets of Ibb and Thamar Provence's in line with the approach of added value chains. The society of the study was composed of 98 brokers, wholesalers, and retailers. Descriptive and quantitative statistical analysis techniques were used, within SPSS, to analyse and describe the variables of the study, and measure all types of temporal trend equations: liner and  logarithm. In addition, a number of appropriate statistical techniques and mathematical patterns were used for analysing marketing efficiency indicators and estimating marketing margins through different marketing baths of broiler chickens. Accordingly, a number of findings were revealed in this study; the most important ones were: the estimations of marketing efficiency for producing chicken meat in the hens, raiser, wholesale and retail trade, and wholesale and retail one was approximately 84.6% and 79%, respectively. This indicates that the level of efficiency and marketing performance of the broiler chicken product in both Provence's was good and accepted. Based on the findings of the study, a number of recommendations were introduced; the most important one was establishing central markets to organize live chickens in all production areas, and improve their marketing functions so as to increase the marketing efficiency.