The efficiency of the Advertising of the health service in public hospitals in the Hadramaut / Yemen from the viewpoint of the beneficiary.

Abstract

 The research aims to analyze the views of patients benefiting from health services in public hospitals of Hadramout Governorate / Yemen. To illustrate the strengths and weaknesses in the efficiency of advertising on the radio used by these hospitals. Was chosen as a simple random sample consisting of (130) patients. Was recovered (100) questionnaire form (76.92%) of the total sample research. The research on the descriptive and analytical approaches for the analysis of research data. The study found that there was a little above the average efficiency in the Declaration in hospitals in general. The research found a set of recommendations, including: should be reconsidered in public policies related to public announcement on the radio and the use of specialists in the field of marketing. Can be promoted to the status of advertising to the hospital level of acceptance of the medium to high level of acceptance.