Factors that Attract Browsers to Advertise on the Internet

Abstract

The research aimed to find out the factors that attract browsers to advertise on the Internet. The descriptive-analytical approach is followed and used the questionnaire is used as a tool for collecting data from the sample of this research; 180 browsers of the advertisements on the Internet from the students and tutors of the Faculty of Economics and Administrative Sciences, Ibb University. After the introduction, the research was divided into three sections: The first: the theoretical framework, the second: the practical aspect, the third: the research results and their discussion. The main results are that: the Internet is an important means of placing advertisements and the location of the advertisement at the beginning of the webpage or the programs is more attractive to the browser than the advertisement that comes at the end.